Message Casting:

What is Message Casting?

Message Casting is a business-to-consumer message delivery system. A Message Casting broadcast will deposit your marketing sales message or recorded sales pitch into a residential telephone voice mail box to solicit potential customers.

Message Casting will deliver a recorded business message straight to someone’s voice mail without ringing the phone. Message Casting is an automatic voicemail broadcast system. Message Casting is a marketing and lead generation tool.
 

Why use Message Casting?

Don’t waste your time manually dialing potential customers. Almost 85% of your sales calls, or customer retention calls never reach a live person, and end up in voice mail. Most sales or customer service staff can only make 50 to 70 sales calls per day.

Message Casting liberates you from the repetitive monotony of out-bound cold calling, and reiterating another message, or sales pitch into a client’s voice mail box. Maximize your time wisely and negotiate in-bound customer calls instead.

Focus on what you do best. Eliminate mundane activities such as;

• dialing phone numbers,
  
   
• ringing the phone,
  
   
• waiting for an answer,
  
   
• negotiating with reception,
  
   
• be put on hold,
  
   
• wait for the right party to attend the phone, etc
  
   
• get thrown into voicemail
  
   
• verbally repeat another message into voice mail
  
   

All this costs valuable time, and increases your selling cycle time frame. Pay your sales staff to negotiate and close the sale on an inbound call. Spend less time on the arduous outbound calls. Expedite your outbound campaigns with unprecedented speed. With Message Casting you can make thousands of cold calls per day.

What is Message Casting used for?

Message Casting can be used for;

• Follow-up to a direct mail campaign
  
   
• Cold calling potential customers
  
   
• Client retention and appreciation calls
  
   
• Mass deliver a specific voice such as that of a CEO, or President
  
   
• Mass disseminate timely or critical information on short notice.
  
   
• Voicemail Marketing
  
   

Best of all, the client will never know you used Message Casting because the message delivered is as clear as if you called and left the message your self.

How Message Casting came to be

Message Casting was developed to take advantage of the increasing phone voicemail box infrastructure. Built to avoid bothersome telemarketing calls during the dinner hour, Message Casting is a new alternative that will not disturb anyone during delivery of a voice message.

Made with mass communication in mind, Message Casting is an inexpensive means of mass communication. Message Casting is also known as voice mail marketing, or a voice mail drop.

 

Who can use Message Casting ?

Any company wishing to maximize their outbound phone calls and deliver a marketing message to a residential base of consumers, can use Message Casting. Any company using an existing outbound call center to call residential consumers, can reduce their costs by using Message Casting.

Companies that require a sales pitch to be consistent, precisely worded, and mass delivered will advance with Message Casting.

 

What is the success rate with Message Casting?

Your success rate will depend entirely on your message to the customer, and the quality of your product or service. Message Casting expedites and multiplies your existing success rate. Our clients have been experiencing great success with Message Casting since 1997, and continue to support the service today

 

Message Casting vs. Auto-Dialer

It is illegal for an auto-dialer system to ring the phone and solicit your product or service to a new customer. The only legal method to solicit new clients with voicemail marketing, is with the use of Message Casting.

Why use Voice Mail as a medium?

1. People will always listen to their voice mail. You will have a guaranteed listener-ship to your message. Message Casting recipients will be forced to listen to your message.
   
   
    
2. Voice mail is not consuming fax paper or fax toner, and not intrusive.
   
   
    
3. Your own voice adds a human touch, is as persuasive as you want it to be, and very personal. Your clients will appreciate a personal call. A personal call carries more value than email or direct mail campaigns.
   
   
    
4. Your clients will never know, you used Message Casting to Clone your voice, and multiply your phone calling efforts.
   
   
    
5. Message Casting costs less than your employee’s base pay.
   
   
    
6. Message Casting is a faster campaign due to no training required and costs much less than your traditional call center.
   
   
    
7. Email lists are very transient. Telephone numbers are more reliable and don’t change as often, therefore your campaign will be more successful with a phone list, instead of an email list.
   
    

 

How Message Casting works

Interacting with the Message Casting system is as easy as leaving a voicemail message by phone. Each client is given a secure voicemail box in order to record the message in our central recording server. Clients are responsible for creating and recording their own script, however we have professionals in-house to help with both the script, and the recording process.

The script can be recorded as many times as necessary to ensure satisfaction. Once the message has been recorded, it is ready to be delivered. The client will stipulate when the broadcast will start.

Message Casting benefits

• Fuses the power of direct mail and telemarketing for a fraction of the cost
  
   
• Quick turnaround time (less than 24 hours)
  
   
• Guaranteed delivery
  
   
• Reaches thousands of people in a matter of minutes
  
   
• No production cost
  
   
• Access and deliver your message from any touch-tone telephone
  
   
• Can target specific geographic areas
  
   
• Boasts guaranteed listener ship
  
   
• Extremely non-intrusive as message goes directly to voicemail without ever ringing the telephone
  
   
• One-to-one medium
  
   
• Much more cost-effective than conventional telemarketing
  
   
• Millions of phone numbers across North America (estimated growth of 30% per year)
  
   
• Infinite market applications

Message Casting telephone number lists

We research and develop our own telephone number lists for your usage. If the list you need is not available, you can ask to have it researched at no cost to you , depending on resources. Our list research efforts can be for both business telephone number lists, and residential telephone number lists.
 

Frequently asked questions

1. What is Message Casting?
   
   Message Casting is an automatic voice message delivery system. We take a message recorded by you, and drop it inside everyone’s residential voice mail box.
   
    
2. How do you deliver a recorded message?
   
   We access the local phone company computer system and deliver a recorded voice message directly into a resident’s voice mail box.
   
    
3. How do I get started?
   
   First, book your campaign
   Pre-pay for the service
   Then, record your message
   
    
4. How fast can my campaign start?
   
   We need a 24 hour notice.
   
    
5. How many messages can you deliver?
   
   We can deliver thousands of messages per day.
   
    
6. When do you make the calls?
   
   9:00 AM to 9:00 PM (In each time zone)
   
    
7. How do I pay for the service?
   
   This service is pre-paid
   
    
8. Where do I get a contact list of phone numbers to call?
   
   We will supply you with a phone list for your campaign
   
    
9. Who records the message?
   
   You can record the message, but we have in-house staff that will do it free of charge.
   
    
10. What is the maximum length of the message?
    
    Max length is 30 seconds
    
     
11. What does the message sound like after its delivered?
    
    Message quality is identical to your initial recording.
    
     
12. How should my message be structured?
    
    With Message Casting, your message should have the following structure; Hello, its Jim Parker from XYZ company, sorry I missed you, I am calling to inform you about our great services. I think you will benefit greatly, and your return on investment will be realized very quickly. Please call me at xxx-xxxx when you have a moment to discuss your servicing needs. Thank you.

Industries that use Message Casting:

1. Political campaigns,
2. Automotive Dealerships
3. Insurance
4. Radio station (ratings week, contests)
5. Health club, sports club, fitness membership
6. Lotteries,
7. Non profit (Red cross, Heart & stroke)
8. Water bottle, water purification
9. Long distance phone services
10. Dating service
11. Lawn Care
12. Skin clinic
13. Maid service
14. Baby sitting
15. Children's' funds (university), education fund
16. News paper subscription and retention
17. Auto tune-up, care, winterizing.
18. Carpet cleaning, home services
19. Credit card signup (mbna, apex)
20. Real Estate agents
21. Time Share vacations
22. Auto sales, openings,
23. Auctions (art, auto, rugs)
24. Energy (hydro, gas)
25. Duct cleaning,
26. Continuing education (the learning annex)
27. Special events (home show, Molson Indy, circus, etc)
28. Marketing Firms (client marketing campaigns)
29. Tax preparation
30. RRSP contributions (banks ,etc,)
31. Call centers
32. Junk removal services
33. Direct marketing service companies
34. Trade show companies
35. Auto emergency (CAA)
36. Firewood delivery services
37. Mortgage services
38. Non profit
39. Home alarm systems
40. Unions
41. Auto rental
42. Web marketing awareness
43. Branding
44. Event notices.
45. Financial planning